Top 10 Principles of Good and Effective Web Design

Top Ten Principles of Good and Effective Web Design

A website makes online presence of your business or organization. Your website must look good and well functionality. Like the phrase ‘beauty is in the eye of the beholder’, effective web design is judged by the website users and not the website owners. There are many factors that affect the usability of a website, and it is not just about design overview (how good it looks), but also function (how easy to use). Both of the consideration needs to improve and optimized on your website, here has the top 10 website design principles.

Websites that aren't well designed generally tend to carry out poorly and have sub-top-rated Google Analytics metrics (e.g. high bounce rates, low time on site, low pages per visit and low conversions). So what makes good web design? Under we explore the top 10 website layout principles so as to make your website aesthetically pleasing, easy to use, attractive, and powerful.

1. Objective

Good and Effective Web Design always providers to the needs of the users. Are your web visitors looking for entertainment, information, some type of interaction, or to communicate with your business? Each page of your website needs to have a clear Objective, and to fulfill a specific need for your website users in the most effective way possible.

2. Communication

Visitors always come on the website tend to want information quickly, so it is important to communicate clearly, and make your information easy to read and digest. Some effective methods to include in your web design include: organizing information using headlines and sub headlines. Using bullet points instead of long windy sentences, and cutting the waffle.

3. Font faces and Size

In general, Sans Serif fonts such as Arial and Verdana are easier to read online (Sans Serif fonts are contemporary looking fonts without decorative finishes). The standard font size for reading easily online is 17px. Stick to a maximum of 3 Font faces in a maximum of 3 point sizes to keep your design streamlined.

4. Colors

A well thought out color palette can go a long way to enhance the user experience. Complementary colors create balance and harmony. Using contrasting colors for the text and background will make reading easier on the eye. Vibrant colors create emotion and should be used sparingly (e.g. for buttons and call to actions). Last but not least, white space/ negative space is very effective at giving your website a modern and uncluttered look.

5. Navigation

Navigation is about how easy it is for people to take action and move around your website. Some tactics for effective navigation include a logical page hierarchy, using bread crumbs, designing clickable buttons. Following the ‘three click rule’ which means users will be able to find the information they are looking for within three clicks.

6. Images

A picture can speak a thousand words, and choosing the right images. For your website can help with brand positioning and connecting with your target audience. If you don’t have high quality professional photos on hand, consider purchasing stock photos to lift the look of your website. Also consider using info graphics, videos and graphics as these can be much more effective. At communicating than even the most well written piece of text.

7. Grid based layouts

Placing content randomly on your web page can end up with a haphazard appearance that is messy. Grid based layouts arrange content into sections, columns and boxes. Line up and feel balanced, which leads to a better looking effective web design.

8. “F” Pattern design

Eye tracking studies have identified that people scan computer screens in an “F” pattern. Most of what people see is in the top and left of the screen and the right side of the screen are rarely seen. Rather than trying to force the viewer’s visual flow, effectively designed websites will work with a reader’s natural behavior. Also display information in order of importance (left to right, and top to bottom).

9. Mobile friendly

It is now commonplace to access websites from multiple devices with multiple screen sizes, so it is important to consider if your website is mobile friendly. If your website is not mobile friendly, you can either rebuild it in a responsive layout (this means your website will adjust to different screen widths). Also you can build a dedicated mobile site (a separate website optimized specifically for mobile users).

10. Load time

Everybody hates a website that takes ages to load.  Tips to make page load times more effective include optimizing image sizes (size and scale), combining code into a central CSS or JavaScript. Also file (this reduces HTTP requests) and minify HTML, CSS, JavaScript (compressed to speed up their load time).


It is easy to create a beautiful and functional website, simply by keeping these design elements in mind. Have you got a website design that needs reviewing or optimizing? Or perhaps, you are planning a website and you are looking to get the design right from the ground up. Either way, these principles of effective web design can help your website be more engaging, useful, and memorable for visitors.

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Great Offer - Small Business Website Now Become More Affordable

Small Business Website Now Become More Affordable.

Offer: Get 50% Discount When You Order a Small Business Custom Website Design Service at Webtady

First of all a professional custom website design is your online identity and a way to visually communicate customers online.  Webtady (www.webtady.com) is a Los Angeles based result driven digital marketing agency. Webtady providing the service nationwide with proven result itself also providing quality small business custom website design, social media marketing and search engine optimization.

Why Need a Website for Your Business:

If you are a small business owner has product and services to offer and looking to expand business to potential customers online. It's the right time to start building small business website. Get a custom build business website which is mobile friendly, user friendly and search engine optimized. Easy to use custom content management systems which you can manage from any device and anywhere.
So, when you choose a business website designer first of all most important is to know trusted company. Their past work of small business website design, their custom website design clients and how long they will work on your website. Because nowadays most of the website design and development companies are using readymade templates that are harmful for your business. So as we believe every business is different that's why we design and develop custom layout for each and every page as possible.
Webtady committed to provide high quality work to our client that's why Webtady trusted as a world-class companies. Our clients range from startup companies to national brands. No matter what size the client, we are dedicated to providing the highest quality work and the greatest possible return on investment. For over 10 years Webtady build attorney to zoo (a-z) any kind of website.

Why Design Your Website From Webtady:

In addition on this small business custom website design packages we include almost everything which essential for small business website success online.  Webtady business website design process is elegant. The offer included custom business website design, free logo design, free domain, responsive and mobile friendly, and three month hosting free. Delivery within 7 business days that are pretty fast and finally the another most important is lifetime support also.
In order to stay updated in today’s fast paced technological world you have to make your business digital. That’s the only way to have more lead and customers. Here at webtady we have a bunch of hard-working, talented and professional persons who works 24/7 dedicatedly to make your business top of the world. Here “ what seems impossible we make it possible”. Don't Believe us? Order a webtady service today and allow us to show our expertise then you believe on webtady!
Especially relevant Prospective customers are encouraged to visit the website by this LINK and review our services, as the website is user friendly viewer due to easily navigate information that they are looking for.

About Webtady

Webtady is a global innovative and entrepreneurial company providing digital marketing solutions across the world. So, furthermore we are the leading small business custom website design company experts in custom website design, custom ecommerce website design and development, social media marketing and SEO. We have over 28 employees and 6 departments since first time.


Contact:
Md Jhon
Webtady.com
9107 Wilshire Blvd
Beverly Hills, CA 90210
Phone: (310) 606-3869

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Important 14 Features of a Good ECommerce

Important 14 More Features of a Good ECommerce Website and Online Business.

Ecommerce website business has many challenges when it comes to turning visitors into customers. One element that is often overlooked is the product page. These pages are what will really drive visitors to make the purchase.

Here are the most important and critical features to have on ecommerce website to improve conversions.

1. Search Box:

Having a search box positioned well to your ecommerce website, will allow your visitors to quickly search for the product that they are looking for. Most of the ecommerce website places their search box at the top of website. It may help the visitors to search anything very easily. Also small business website uses the same style on their website.

2. Ease of Navigation:

Easy and Effective navigation is important to any small business website and ecommerce website, but it’s especially critical for e-commerce sites. Lost visitors will result in lost sales, so every effort should be made to have a site with clear, logical navigation. E-commerce sites often face considerable  challenges with navigation because of the number of products that are presented on the site. Large sites, such as those of department stores, have to be especially careful with navigation, because finding what you want will usually become increasingly difficult with more options.

3. Quality of Image:

Most often customers are attracted with the quality images of a product. In the ecommerce shopping images is the initial product of a real product. Customers choose a product by seeing the image, so you must use good quality Images. Don’t use others images that is already used by other ecommerce website even for same product and same brand. You have to use your own customized images for each and every product.

4. Product Zoom:

In general every ecommerce website has own product descriptions. Having a good zoom feature for your product images, is always a plus point online, as it allows visitors to see the minute details of your products, which works well, as some times customers prefer to feel and touch, so you can easily replace this by having a good zoom feature, this feature really brings out the details and impressions in your product.

5. Featured Products:

Display featured products on your home page or on the side columns of your ecommerce websitethat will inform your visitors of top selling products. Sales offers or it can be general products that you want to push further and make sure they get noticed.

6. Related product:

Display related products to you’re the bottom of your website, when a visitor seeing details about any products. If visitor like the product that he looking, after buy the product he can see the related products and may choose from them.

7. Products Categories:

First of all in your ecommerce website must have a products category. You have lots of products and lots of types, that’s why there is need products category. Product category align your products for visible to customers easily. An ecommerce website should have a good formatted product category. Custom and Clear categories on your site to list your products into, and have your categories displayed somewhere easy to access, e.g. across the top or on the side columns.

8. Trusted Payment Gateway:

A trusted payment gateway is the very important things for an ecommerce website. Choose the perfect payment gateway solution for you site that will give assurance and peace of mind to your visitors. Also choose a merchant account that your visitors are comfortable with your payment system.

9. Good Return Policy:

A good return policy of your ecommerce site is a good appearance and fame for business. Customers always want to buy from a trusted channel, if you create an opportunity to return or refund policy according to your business policy; then customers will attract. If buyers see return policy they will have more attract and peace of mind if ever something was to go wrong they can easily return their product. A good policy generally increases sales, as customers feel safer to buy.

10. Customer login & registration:

Make the options for registration and login for your customers. In addition the customers if return to buy anything else then they will buy easily with their existing accounts. So when they do return they don’t need to enter all their billing and payment details in again, giving them the flexibility to quickly check out.

11. Delivery Information:

You should ad product delivery information’s to your product details page. Always inform to your visitor how they will get the products from your company, along with clear time scales, so that your customers know when to expect the delivery. As a result they will be clear about delivery information and start believes to buy.

12. Social Media Integration:

Social media is the most visited sites today; you must integrate your ecommerce website with top social media websites. Promote your business with social media website and reach to more potential customers. Having a good social media presence will boost your online presence and brand. Finally social media is a social awareness and it’s a big platform to boost your business and brand.

13. Live Chat:

Live chat is very important to an ecommerce site. When visitors got confused about any products or delivery system; they will ask about their confusions via live chats. It makes confidents to buy the products from you. This feature should be site wide, but especially on every product page. Live help can help close the sale. There are many live help platforms in the marketplace to choose from.

14. Easy Checkout:

Easy Checkout option is very important to an ecommerce site also. Customers always want easy system for checkout. If customer can’t pay after buying a product for complicated checkout system it’s very shame for your business. So be careful about the easy checkout system.

In conclusion a good ecommerce website can boost your business and make good online presence. So finally I want to say that; what other features do you think are a must to have on an e-commerce site please share below.

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Why Should Use A Landing Page Instead Of Your Homepage

 

Landing page example- webtady landing page

Why Should Use A Landing Page Instead Of Your Homepage

What is a Landing Page?

First of all in the purest sense, a landing page is any single web page that a visitor can arrive at or “land” on. It’s more common to refer to a landing page as being a standalone web page distinct from your main website that has been designed for a single focused objective to promote.

This means that your landing page should have no global navigation to tie it to your primary website. The main reason for this is to limit the options available to your visitors, helping to guide them toward your aimed conversion goal.

Types of Landing Pages

There are two basic types of landing page, Click Through and Lead Generation (also referred to as Lead Gen or Lead Capture pages).

Click Through Landing Pages:

Click through landing pages have the goal of reassure the visitor to click through to another page. Typically used in ecommerce funnels, they can be used to describe a product or offer in sufficient detail so as to “warm up” a visitor to the point where they are closer to making a purchasing decision.

Lead Generation Landing Pages:

Lead generation landing pages are used to capture user data, such as a name and email address. The sole purpose of the page is to collect information that will allow you to market to and connect with the prospect at a subsequent time. As such, a lead capture page will contain a form along with a description of what you’ll get in return for submitting your personal data.

If you’re wondering why use a Landing Page instead of your website, read on. We've got the answer for you.

If you are:

1. Running a PPC ad campaign
2. Promoting a product, eBook, email subscription through social media and SEO
3. Advertising on radio, television and print
4. Writing guest posts on 3rd party blogs or magazines

You need to use a page instead of junk people to your website.

What you’ll notice about this list is that each item has a specific goal, to get people to take specific actions: to buy your product, subscribe to your in-house mailing list, download an eBook, case study or white paper, or view a video and many more.

Design a cheap landing page for your website. If you’re doing any of the above, the worst thing you can do is send people to your home page. You need a focused landing page dedicated to the particular action you want people to take. In fact, you need several.

Let me explain.

Focus on Conversion

Are you looking to turn more website visits into conversions? Why it's important to first map out each process an internet user goes through on your site, and then use analytics to find out if it's meeting its goals. You can analyze the landing page by analyzing tools to focus conversions.  So your landing page can derive visitor to your site and convert into leads.

You Can Test a Landing Page

You can test a landing page for your website instead of home page. The landing page will be safe your home page or website from junk peoples. So design a cheap landing page and promote for the purpose of  PPC campaign or SEO.

Remove scattering

Remove the scattering from your website. A fresh and cheap landing page will help you to distraction from main website and that will be safe from dumping peoples.  Over packing your schedule may make you more popular, but it will not get you to your goals every times. So be careful about this matter.

Create Different Versions for Different Ads

Sometimes you may need different types of landing pages due to operate different versions for different ads. In addition you can get more visitors to your site from different links of landing pages. Also create different sales packages for each of the landing a page it may help you to sells more.

Create Different Versions for Organic Search

Nowadays has different types of search engine and they have different types of search strategy. When you campaign your website with the different search engine you have to track those data and analysis the search result. Therefore you need landing pages for each version for organic search engines.

As a result of having a landing page will make more visitors to your website and generate sells.

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The 8 Elements of Modern Web Design & Web Design Trends to Watch

The 8 Elements of Modern Web Design & Web Design Trends to Watch

Every year, we see new elements and styles in website design begin to emerge.

Some elements -- when incorporated thoughtfully -- help tell stories and explain your company. Other elements work to improve how content looks on a specific device. While it's not necessary to include every trend that comes about on your website, many of them have the potential to improve your visitor's experience.

But with so many options to choose from, it can be challenging to determine which ones are really worth considering. To help you narrow your focus, we've detailed eight important elements of modern website design that you can include to improve your site's performance.

8 Modern Website Design Elements and Trends

Element #1: Unique and Large Typography

Most companies have a particular font or typography that they use to help their customers immediately identify them versus their competitors. In recent years, designers have received a larger selection of fonts to choose from, making it easier for brands to more accurately express themselves through typography.
For example, The New Yorker is recognized instantly through their use of unique font, Adobe Caslon Pro. While more unique fonts, such as Blokletters-Balpen, have begun to be used by startups and technology companies like Zero.

Why is it useful?

Typography uses one design trend across the website to lead readers to different parts of the page. For instance, The New Yorker website leads visitors from one section to another based on the typography and font sizes.

When creating your company's brand, your choice in typography can indicate subtle hints about who you are. Are you fun or serious? Functional or informational? Regardless of what font you choose, be sure that your designer considers its applicability across browsers and computers. Choosing a font that is not supported by common browsers and computers could mean that your website displays awkwardly on different devices.

Element #2: Large & Responsive Hero Images

You don't have to go far beyond the popular publishing website Medium.com to see an example of a large hero image:

Large images such as this one do away with the concept of above and below the fold. By focusing on just the image with text rather than a CTA or social buttons, Medium creates a strong visual experience that encourages you to scroll down to read more.
Large hero images are also often placed in the background with text and other content overlaid on top, like on Uber's website. Regardless of the approach you utilize, large images can help visually tell your story without having to rely on just text.

Why is it useful?

Your customers are coming from all over the place and have high expectations. You may not be sure if they are finding your website from their phone, tablet, or desktop computer. The image that Medium uses above is extremely powerful, but if it was only visible from desktop computers, many people may miss it.
That said, ensuring your images are responsive makes for a good user experience. Small business website visitors can look at different images -- whether they are the background or product images -- and be able to get the same experience no matter what device they are coming from.

Element #3: Background Videos

Videos that automatically play in the background can add a lot to a page. They can be used to tell a story and significantly reduce the amount of other content that is needed to explain your business.
Let's take Wistia's website, for example. When you land on their homepage a large video automatically starts playing in the background, and by clicking on the play button, you get a deeper look at Wistia:
This background video serves as a brilliant way to get the visitor engaged to click-through to the main video.

Why is it useful?

Background videos focus on enticing the visitor from the moment they land on your page. The video allows your visitor to understand the key points about your company without ever having to read a single line of text.

In addition, video is processed 60,000 times faster by our brains compared to text. While people are often hesitant to read heavy blocks of text, videos appear effortless and can be consumed very quickly. It also helps that connection speeds are increasing and mobile device sizes are growing, making for better video experiences.

Element #4: Semi-Flat Design

In 2013 Apple fundamentally shifted to flat design. Simply put, flat design is any element that does not include or give the perception of three dimensions, such as shadows. Not only is flat design is easier for users to comprehend, but it can also load more quickly on websites without complicated or overly-technical elements.

Following in Apple's footsteps, many other organizations -- both large and small -- have shifted to flat design. However, company's like Uber have put their own spin on the style by adding subtle shadows and dimensions. As you can see in the image below, the boxes have an element of depth with shadows around them, without overdoing it:
When you scroll over any of the boxes on the Uber homepage the shadow disappears and relieves the image behind it.

Why is it useful?

Flat design helps the visitor understand your content more quickly, and adding some elements of depth can bring it to life. Regardless of whether you fully design your website using flat design or utilize shadows and other elements, it's important to be consistent throughout your website. Ensure that your homepage, product pages, and any other key sections of your website all utilize the same design cues so that visitors can instantly understand what they're viewing.

Element #5: Hamburger Menus

It's likely that most websites you come in contact with have a long menu of options to choose from. The advantage of this is that the menu can take the visitor directly to where they want to go. However, the disadvantage is that they generally take up a ton of valuable screen space.
The hidden, or hamburger, menu changes this. This menu was common in web applications before making it's way to web design -- even in Google Chrome you can find a hamburger menu on the right-hand side.

Source: UX movement

Wondering why it's called a hamburger menu?
If you use your imagination, the three lines that are stacked on top of one another look like hamburger patties. Get it?

Why is it useful?

The pages of your website should have a clear path for the user to take. Removing a busy navigation makes the experience cleaner and distraction free. This improved experiences help to improve the likelihood that the user will find the information they need to complete a desired action.

Element #6: Giant Product Images

You may have noticed that many Small business websites are starting to display large product images on their sites to highlight different features or parts of their product. This is no coincidence.
To give you a better idea of what we're talking about, let's take a look at the product page for the HubSpot Website Platform:

There is a large featured image at the top of this page, and as you scroll down the page there are additional in-depth product images. The images are also responsive which aims to ensure an optimized experience for viewers coming from different devices, as we mentioned earlier.

Why is it useful?

Larger product images help designers highlight different features of a product in a more efficient and effective way.
This approach reinforces the benefits of a feature by providing the opportunity to highlight the most valuable pieces. For instance, in the second image, you will notice that there are numbers on the image corresponding with benefits of certain features.
These large images are also scan-friendly. They help visitors generate a solid understanding of what the different product features do by convey them through images instead of words.

Element #7: Card Design

With the rise of Pinterest, designers and marketers alike have become fascinated with cards. Individual cards help distribute information in a visual way so the visitors can easily consume bite-sized pieces of content without being overwhelmed.
Brit + Co's homepage serves as a great example of card design in action:

By breaking up different pieces of content into cards, users can pick and choose which articles they want to expand. This helps to keep the homepage feeling clean and organized, without relying on a ton of text.

Why is it useful?

Card design is becoming more and more popular across B2B and B2C websites because it helps to deliver easily digestible chunks of information for users. Using this design on your site can help highlight multiple products or solutions side-by-side.
Keep in mind that your cards should be responsive. This means that as the screen size gets smaller or larger, the number and size of cards shown should adapt accordingly.

Element #8: Short Product or Feature Videos

In addition to background videos, companies are also beginning to use short product or feature videos to highlight a specific use case. These short videos are great at bringing your solution to life, while not overwhelming the visitor with a long experience that they must sit through.
A strong example of this comes from the folks at InVision. They display this short illustrator of how easy it is to use their product by dragging-and-dropping a design directly on their homepage:

Why is it useful?

According to Inc. Magazine, 92% of B2B customers watch online video, and 43% of B2B customers watch online video when researching products and services for their business. Therefore, B2B companies need to create videos that explain their products because it is influential in the buyer's decision-making process.



These short videos allow for your prospect to quickly understand value without watching a really long, in-depth experience. Sure, both have value, but the shorter videos allows for quick understanding that is best for top of the funnel.

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Upcoming Technology Trends for 2017 - Web, Mobile, Cloud and IoT

Upcoming Technology Trends for 2017 - Web, Mobile, Cloud and IoT

Upcoming Technology Trends for 2017 - Web, Mobile, Cloud and IoT

Technology inside the coming days specifically emphasizes on the internet and smart gadgets speaking to every different and getting smarter and extra efficient to the intended users. Evolution of digital business becomes the heart of the speedy exchange in technological traits.

Adaptive Security Design/Architecture

Security has been a major worry to various companies in the world thus computer technology tends to be moving towards a safer and more secure environment in the coming years. Historically, many companies have been in to defend their systems but experts forecast that more techniques and tools will be available to go on the aggressive, leveraging predictive design/modeling giving examples such as allowing most applications to protective themselves. Experts further underscore that both small and large organizations and companies must build proper security into all business processes. Having it is something additional is tantamount to inviting some a number of weird problems.

Impressive website design

Having a website is the requirement for a business and organization.  A small business websitedesign raises your business value on internet world. Responsive web design is an approach to design a website to allowing desktop WebPages to be viewed in response to the size of the devices. All websites are supported with by popular browsers. Nowadays responsive websites is very essential for business or company, it’s may help your business grow.  

Cloud based services

The clouds will turbo-charge the video gaming industry. Stephen Sorell a senior personnel in Juniper Research says that future computer based games will largely rely on a combination of console and cloud based power. Most gaming organizations/industries are expecting the distribution of Nintendo’s next generation gaming system. (Referenced 'Nintendo NX')

Advanced Customer Architecture

Gartner further notes that more organizations are pushing the envelope to ensure technology copies human way of thinking (Artificial Intelligence/human brain). A major example of this as cited by Gartner is Facebook’s intense facial recognition latest technology.

Virtual Reality

This technological trend enables users to have a fake but more interesting and captivating user experience. Imagine sitting before a computer gaming that is or before a television screen watching but seemingly you are part of the game of part of the movie or program you are watching. Amazing really! Advanced virtual reality headsets are anticipated from major technological companies such as Sony, Oculus, HTC among many others. Prices of these are already falling as analysis show and are expected to even fall further while the use of these virtual reality devices is spreading beyond the gaming industry. A good example is an immersive experience for Game of Thrones created by HBO.

Robotics (The use of Robots)

Future trends in technology are focusing in creating more social robots that can completely interact with people in a more social way. Probably human want to be acknowledged on who does what, when and where. This is so interesting and evidently more work will be made easier and friendlier. Japan, for instance, releases its first generation robot (The Softbank Japanese Robot Company) of social robots in 2015 and they sold out very well into the market. More companies are expected to produce more and more social robots and release them into the market soon. For instance, Blue Frog Robotics (A French Robotics Company) is developing a new robot-Buddy that will be able to recognize most of the human facial expressions. Inclusive is an expected model of self-driving vehicles yet to be manufactured by 2025.

Wearable Technology

This technology trend is expected to make a bigger impact in the workforce. Although it has not been embraced and loved by many, it is expected to be more common in many workplaces and organizations. Wearing technology would be part of what many bosses will offer to employees when they first report to work. Paramedics, surgeons and many other medics who work on barren/sterile environments are bound to benefit from these devices, for example, the additional arms device that allows hands-free communication.

Speedy/Fast Cell Phone Technology

Most phones smartphones inclusive currently operate on 3G (Third Generation) and 4G (Forth Generation) networks. However, many companies and manufacturers are focusing on developing more advanced and standard networks-5G. The 5G network is believed to be 100 times faster and efficient compared to the current 4G network according to the Head Research at Jupiter. Various communication networks are already in the process of testing the new 5G network. Softbank and Ericsson are a good example of companies who have begun field trials of the 5G network technologies as from July 2015 in Tokyo.

Communicating screens

Companies are looking for ways of making devices communicate to each other (technology speaks). This feature is in other terms referred to as Technology Speak. Microsoft Windows 10 (the latest released version of windows) allows multiple compatible devices such as the Microsoft phone models in the same network to stream similar games across multiple devices. Compatibility issues might be a key drawback for the Microsoft case above.

A more demand of Bitcoin Technology for financial institutions

This technology has been largely integrated by financial institutions despite its number of experienced disadvantages. The innovation-Bitcoin is a digital record of events. It has an instant and transparent nature which allows instant transfer of money across international borders. It is more secure and much cheaper giving customers a wide range of banks to think of.

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